You built the vision

i build everything holding it up

Executive-level operations support for creative founders and online business owners

A woman with blue hair, wearing a black blazer and high heels, is sitting on the floor with her legs extended, playing a small keyboard. She is smiling and looking to her left. A vintage turntable and vinyl records are on a wooden sideboard behind her, with a collection of 45 RPM records and a disco ball on the surface. Vinyl records are mounted on the dark-colored wall above the sideboard, and a retro television is on the sideboard.

the vision deserves
more than your leftover hours

You didn't start this business to live in your inbox.

You started it because you saw something- a brand, a body of work, a client experience- that didn't exist yet, and you were the only one who could build it. And somewhere between the onboarding emails, the content calendar, and the fires you're constantly, quietly putting out, the vision got buried under the very business you built to hold it.

That's not a discipline problem. That's a staffing problem.

Your business should run like the thing you imagine it becoming, not like a job you invented for yourself that you’re not able to hire out.

That's the work I do. Not tasks. Not busywork. Operations. The systems, structure, and follow-through that let you stop being the bottleneck in your own company.

15+ years turning founders' businesses into ones they run → instead of ones running them.

10,000%+
Pinterest impressions growth for Twig Gardens → in five months.
10+Team
Members added to Angelika Johns Photography with operational systems implemented.
1
Complete brand overhaul, website and niche change for Amelia Winchester Photography.
What we can do together

A done-for-you audit and overhaul that makes sure ChatGPT, Perplexity, and Google's AI can actually find and recommend you. Or a DIY guide with a 30-day plan to jump-start you!

Full-service, ongoing operations support. Inbox to strategy to execution. One person, fully embedded in your business.

Targeted support meetings that help you map out your vision and see where you need support + how to fix it.

A woman with long blue hair, wearing a black blazer with a sheer top, standing against a plain off-white wall. She is touching her face with her right hand, has a tattoo on her wrist, and is wearing a smartwatch and a ring.
A woman with blue hair wearing a black outfit, holding a mug to her mouth, standing against a beige wall. She has tattoos on her legs and arms, including a colorful lion tattoo on her right thigh and the word "JOLENE" on her left thigh.
A woman with bright blue hair, tattoos on her legs, and black platform high heels is sitting on a wooden chair, laughing. She is wearing a black blazer and a black dress. She is in a room with a yellow velvet armchair, a lamp, a small table with a disco ball, vintage vinyl records on the wall, and a vintage record player on a wooden cabinet.
A multifaceted, star-shaped diamond with a blue tint, reflecting light from various angles.

meet amanda

I'm a Business Operations Strategist, or, as I introduced myself long before it was a job title, the keeper of the details.

Fifteen-plus years in business, a Master's in Business Management with a focus on systems design, and five years spent exclusively inside the online business world taught me the same lesson over and over: the founders doing the best work are almost never the ones with the cleanest operation. They're too busy doing the work to build the machine around it.

I build the machine. You keep doing the work only you can do.

And yes, I'll do it sharp, buttoned-up, and completely on top of your business. But I'll also do it as someone who reads almost exclusively gothic fiction and true crime, considers live music non-negotiable oxygen, and shows up exactly as herself, current hair color included. Composed where it counts. Entirely me everywhere else. That's not a personality quirk, it's how I build trust fast enough to actually be useful to you.

A multi-faceted, star-shaped diamond
5
years supporting
online businesses
15+
Years of Experience

The work nobody sees is the work that holds everything up.

Results, Not Promises
Twig Gardens · Wedding Florals

"Amanda's skillset seems completely endless. Our company is now building content, SEO strategies, and processes that I thought we had no business considering. She has brought professionalism and approachability — a perfect combination for a team building a company."

Carly — Twig Gardens
Kate Ann Photography · 10+ Years in Business

Went from 100,000+ unread emails to inbox zero — with an SEO-driven content engine and communication templates built to match a decade of work already done.

Kate Ann Photography
Byte Bodega

"I feel like I can give you just about anything and you're willing and able to take it on."

Byte Bodega

Ready when you are.

You already did the hardest part

You built something worth protecting.

Let's build what's underneath it.