Why Wedding Florists Can Benefit from Virtual Business Support

There are so many exciting things about watching a wedding come together, but something my eye is always drawn to is the wedding flowers. Big artistic arrangements in beautiful neutrals, wild riots of color splashed across an arch, the most dramatic trailing greenery in a bouquet, it's all a feast for the eyes.

While wedding flowers are considered a luxury, the Knot reported that 65% of couples include a professional florist in their vendor line-up, and dramatic floral installations are going to be one of the top flower trends of 2023.

Wedding flowers continue to be a popular part of weddings, and with Gen Z couples caring more about delighting their guests and having a unique wedding experience, it's going to require more on the part of a wedding florist to deliver the client experience, platforms, and quick communication that the younger generation has come to expect.

Yet, wedding florists already have a lot on their plate when it comes to planning and executing floral arrangements for a big day. Along with the creative aspect of designing stunning floral arrangements, they have to manage appointments, teams, invoices, inventory, and other administrative tasks that come along with running a business.

No matter how you spin it, doing creative business in a 24-hr economy is A LOT. That's why virtual business support can be a game-changer.

In this blog post, we’ll explore why wedding florists can benefit from virtual business support and how it can help them focus more on their craft.

1. More time for Creativity

To oversimplify it, wedding florists who have a virtual business support system can free up valuable time that was previously taken up by administrative tasks. If you've been in the trenches in your inbox after a wedding weekend with 100+ unanswered emails that piled up when you were on site, you know that getting through that mountain in a timely manner can kill a whole day with purely administrative work.

The idea that taking any breaks, whether it's for client work or the elusive "me time", will result in backsliding so far down a list of tasks that it'll take you days to catch up is what burns people out of their successful businesses.

Most likely, answering emails, setting appointments or blogging is not what you set out to excel at when you opened your doors, so taking time away from the pursuits you do love takes the creative wind out of your sails.

When you have virtual business support to take control of things that weigh you down, however, all of a sudden you're afforded the luxury of more time to be creative and design. Instead of worrying about invoicing and scheduling, florists can focus on what they do best.

2. More efficient Communication

As a service provider, it’s important to have open lines of communication with clients. With a Google Reviews local guide, or an Elite Yelper around every corner, maintaining a reputation for being an efficient communicator is a critical business skill.

Clients want to be responded to promptly, have their questions answered thoroughly and completely, and feel free to share their thoughts and ideas, particularly when it has to do with their wedding flowers' vision. When you're overloaded with other administrative and creative tasks, non-critical emails can get pushed to the back burner more often than you'd like.

A solid virtual business support system can help maintain consistent communication channels, leading to more satisfied clients. As a bonus, florists can keep their clients up to date with information regarding their flowers’ delivery, status, and other important communications without worrying about doing the tasks manually.

3. Streamlining Operations

Perhaps my favorite point is that virtual business support can streamline workflow processes for wedding florists. As someone with experience in auditing businesses from an unbiased perspective, there is almost always a more efficient method of doing things that can give you back more time at the end of the day.

My personal favorite thing to implement is a project management system for my florist clients. I'm in love with Asana, but whatever PM system suits your business is ultimately the right choice.

Your PM system is where your workflows live, can be monitored, and get collaborated on amongst teammates. Whether you want to get assistance with scheduling appointments, billing and invoice generation, or assigning deliverables, an assistant who can streamline projects and efficiently render services gives florists more time to take in new clients and give them the attention they deserve.

4. Greater focus on the Business

Wedding florists who are supported by virtual business solutions can also give more undivided attention to their craft. Maybe that's going on a retreat with other flower designers to get hands-on experience in new techniques, or maybe it's investing in an online course to work one on one with a mentor, the ability to have back-end support at all times frees florists up to expand their horizons.

Investing in your skills and offering ultimately ends up increasing the quality of the end result and increasing your reputation. Hiring support in the business allows florists to spend more time focusing on their passion, rather than multitasking to manage the business.

5. Valuable insights and Feedback.

Finally, virtual business support is an opportunity for wedding florists to hire someone who specializes in business. I have a business degree, but I do not have a degree in making the most beautiful wedding arch in town, so I like to use my expertise in areas where can you can benefit from my experience, so you can kick ass on the 2,000 stem arch full of anemones, roses, and orange blossom.

True virtual business support can provide valuable feedback that can help you make necessary changes to optimize your business, identify areas for growth, and maximize your ROI. Having a sounding board to bounce business ideas off, or better yet, implement them, provides a lot of relief to business owners who feel like they're going it alone and making educated guesses at best.

What can I say except virtual business support is worth its weight in gold?

A virtual business admin can help ease the workload for wedding florists while still delivering inspired floral design. Floral businesses get the benefit of focusing more on creativity, expanding design skills, and providing a more personal experience with their clients. With the help of a virtual business support system, your floral businesses can grow and flourish in a sustainable way. You'd want that for your flowers right? It suits you too.

If you're curious how business support can work for you, let's have a little chatty-chat.